G’day and a big welcome once again to this informal “make money” training which is designed to help people of any age and background, start and grow a successful home business.
The gurus have been busy for a long time telling everyone that all you need for success is a computer and Internet connection, plus only work “3 hours” per week.
Obviously this is a terrible scam but many innocent people have been hurt and lost huge amounts of time and money. So I’m dedicated to explaining how Internet marketing really works.
For example Affiliate marketing done properly doesn’t happen how you’re told. I don’t understand why no-one else stands up and says “heh guys that’s bullshit you’re feeding trusting people”.
The first thing to understand is that the Internet and the World Wide Web (www) are NOT the same. They were developed 20 years apart, one for military reasons and the other so that scientists in France could share information, aided by hyperlinks (clickable links).
The Web runs on the Internet like a tram or train runs on tracks.
So words like the web, online, the net, the Internet, surf the net, go online, world wide web, don’t all mean the same thing.
The integrity of domains names is controlled by ICANN (Internet Corporation for Assigned Names and Numbers). ICANN has a large list of approved registrars for certain countries who must comply with the Whois Data Reminder Policy (WDRP).
So once you get started you will get an email one day asking you to check that all your domain registration personal details are correct.
In actual fact, your domain name is represented by an IP address (Internet Protocol) which is a series of numbers separated by periods (dots) which specify an Internet location somewhat like a zip code/postcode.
So your IP address might look like 123.45.678.90 and sometimes when you’re using the Internet you will see a message that your IP address has been logged as a security measure against fraud or nuisance.
On a daily basis we all use lower case letters for our domain names because it’s easier for us and other people can remember them. Who is going to remember a multiple series of about 10 or 11 numbers with dots mixed in?
I’m sure you’ve seen DNS somewhere. It’s DNS that converts a domain name into an IP address.
Nearly all newbies don’t understand any of the techno stuff so they completely mess it up. One of the ways they do this is by using the wrong registrars and hosting companies.
They don’t understand niches (yesterday’s article), and they hurry with everything, as if their lives depended on it. So slow down, there is no gold rush! If you hurry, you will make mistakes!
When I was a newbie I sucked at everything. I didn’t renew any of my domains at renewal time (usually 12 months) which means they weren’t any good in the first place. It also means 1. I wasted precious money and 2. I wasted time where I could have been doing useful stuff.
Some of my friends own hundreds of domain names…one has 440 domains and another….nearly 1100 domains.
There are of course add-on domains and sub-domains. Sub-domains can be very useful for redirects and when you have multiple niches on a single domain and you don’t want the cost of separate domains for each niche.
So you can have 10 or more PLR niche WordPress blogs operating from a single domain name which itself is empty.
All the domain registrars have great tutorials explaining add-on and sub-domains.
Imagine a tree with a trunk and many branches.
The domain name you use when you first sign up for shared hosting, is the trunk of the tree. Other domains you buy are the branches of the tree and become
add-on. So don’t be surprised if your hosting provider asks you to create them. It’s not hard.
Usually when you first buy shared hosting, your hosting provider gives you a free domain name.
I highly recommend you start with a .com domain which is your actual name. You should do this right NOW before you miss out! Your actual name domain is the best choice for your first blog/website especially if you haven’t chosen your niche yet.
It’s very handy as a test site for trying new themes or plugins because sometimes there are conflicts which give error messages, even make your site do crazy things, like going down in an extreme instance.
My name was taken and this happened with John Thornhill as well. So I had to settle for www.kevin-johnston.com
Another good use for your name domain is redirecting affiliate links. So http://kevin-johnston.com/fatloss as an example redirects visitors who click this link, to one of my fat loss affiliate products.
A further good use for your name domain is when you’re applying at affiliate networks and they ask for your URL, you can put http://yourname.com
The next domain name you buy should be to match your chosen niche and include at least one keyword.
I still have lots more important information to tell you about domain names and web hosting (shared hosting) but I don’t want to overload you. So I’ll finish here today and complete this Lesson 4 tomorrow as Part 2.
I’ll explain my recommendations tomorrow but here are the sites I use for domain names and/or shared hosting:
I’ll also explain tomorrow how you can buy a domain name from GoDaddy but have the shared hosting with HostGator for example. It’s easy and not a big deal. Many many marketers do this.
ps Try to understand what you’re doing. It gets easier once you get started.